Write from the soul, not from some notion of what you think the marketplace wants. The market is fickle; the soul is eternal. ~ Jeffrey A. CarverI often find myself searching the writing magazines for market information. What's hot? What's not? Those topics sell magazines. It's good to keep up on what's going on, but by the time you write a novel based on what's hot today, that trend will be over. And chances are if you force yourself to write for the current market, your heart won't be in it. I think it's always better to write or create art from the soul. It'll find an audience.
Have a great weekend.