This morning I was interviewed through email for a blog. Luckily the questions the interviewer sent me were about my book. That's what I hope her audience will be interest in reading about. We'll see.
The process got me thinking about how to make the most of a written interview... here are some points that came to mind as I was responding to the questions...
1. Keep your answers short but thorough. People won't mind reading to the end of your response if what you write is interesting, but this is not the time to go into a long lecture about each and every question. The same rules apply to an interview that we use when writing blog posts. Be sure the reader will see lots of white space, so if their schedule is busy, they'll see that it's easy to read.
2. Don't leave editing to the interviewer. Go over what you've written several times to ensure that there are not mistakes. If you're promoting yourself as a writer.... don't want spelling or grammatical error to make you look less than professional.
3. If you put web links in your answers, be sure to check them. You don't want to send readers to a broken link.... especially if you're sending them to the site where they can buy your book.
4. Double check your humor. If you don't write humor well, don't be cute in your interview. Your audience will not see your facial expression in order to interpret your meaning. Have someone read your answers and ask them to be honest about telling you if something doesn't work for them.
5. Run the spell checker one last time before you push the send button.
Enjoy the aftermath... when your interview makes you famous !!!