We all have books we love, writing we love, and favorite genres. To succeed, we need originality, to express ourselves independently of those forms of writing that we love.It is better to fail in originality, than to succeed in imitation. -- Herman Melville
Perhaps we need to follow writing guidelines to have agents or editors take a look at our writing, but we don't need to imitate others or forgo originality. In fact, the originality of your writing will probably be the one factor that will get you noticed.
Develop your own style, approach your topic or storyline from a fresh approach, apply new methods to your writing and let your creativity in writing develop into your own voice -- a voice that will attract and keep readers.
Get it.... be your own writer in idea, method and performance and enjoy the process.