Thursday, May 13, 2010

How self-publishing can help build your business.

Self-publishing is not just for writers any more. Instead, many small business owners are writing books to bring attention to their businesses.
Be sure the book you self-publish is about or related to a crucial part of your business. It can help to build your business in several ways. Here are a few:

1. A book launch is always good for bringing some attention to you and your business. Check with local bookstores and see if they are interested in a book signing/book launch. Most will jump at the chance to be the first. They know they'll sell extra copies if they are the first because that's the one your friends and family will attend.

2. Write a dynamite press release and send it out to the local newspapers and magazines to announce the launch of your book. If you put in interesting facts about why you wrote the book or the process of writing it, etc., they may write an article about it. At the least, they will probably note it in the "What's happening" section of the paper.

3. Be generous with free copies of your book. Send a free copy to your clients who may want to give copies to their customers.

4. Seminars: Gain attention for your book and your business by giving free workshops or seminars on related topics. Your book will help you bring people into the seminar or workshop. And don't forget to advertise your seminar using the book to your advantage, such as "John Doe, author of 'Your Book,' will present his secrets of success." That sounds more convincing than an ad saying, "John Doe will present his secrets of success."

Writing a book about your field instantly sets you apart as an expert. Make the most of it by putting time into marketing it and your business.

21 comments:

Carole Anne Carr said...

Very true, I'm trying to balance putting myself out there and actual writing!

Shannon said...

Great article! Not enough business people take advantage of self-publishing to promote themselves. Those are great marketing ideas.

http://www.selfpublishingteam.com

Talli Roland said...

Great tips, Lou. I think if you self-publish, you have to be prepared to do a lot of promotion.

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