Tuesday, May 4, 2010
Choosing a topic for your blog
You know a topic is a good one when you feel a passion for it, you can't wait to write about it, and it accomplishes your goals. That seems like a lot to ask from a blog, but those are some of the ways to determine the topic for your blog. Here are a few guidelines on how to get going in thinking about your blog topic:
1. Make a list of what you want to accomplish through your blog. Do you want to sell something? Do you want to reach others of like interest? Do you want to gather people to give them information about an event or association and to increase interest in it? Until you determine what you want to accomplish with your blog, you may not be able to pin down the topic.
2. Go through the list of things you want to accomplish through your blog and determine what theme you see that keeps recurring. Does one topic come up over and over? From this analysis, make a list of possible topics. Write them in concrete terms. Don't say, I want to reach people interest in art. Instead narrow it down. Why do you want to reach them? Does it matter where they are? Does it matter if they are artists or art lovers? Keep asking yourself questions until you narrow down possible categories.
3. Search on the Internet for other blogs on the same topic. What approach have they taken to the topic? Does the search give you an idea of a unique way you could present the topic? If you're passionate about a topic, think in terms of the ideal blog you would want to discover on line. Write for yourself. Choose the topic that would cover the information you would like to find on line.
4. Once you have searched the Internet to see what's out there, make a list of sub-topics -- these would be titles of possible posts for your blogs. Is it hard or easy to come up with sub-topics about your blog topic? If easy, you may have a winner. If hard, you may want to re-think your topic.
Once you have settled on a topic for your blog, let it sit for a day or two. It may be right for you at the moment, but on further thought a better related topic might hit you. Do some careful thinking and planning about it and you'll settle on the best topic for you.