Monday, May 3, 2010
Book Marketing -- Know your audience
We all have to spend time -- lots of time-- marketing our books. There's no way around it. You'll save some time and effort if you identify your audience before you start.
I was lucky with my most recent book. The audience asked for Ready...Set...Tweet! A Speedy Guide to Twitter. I asked my followers on my Brevard Art News blog to follow me on Twitter and found that Twitter is not easy for everyone. Many of them had difficulty with it. So, as a writer, I naturally thought I'd just dash off a few directions for them. Those directions grew into a book. When it came time to market it, I had my audience.
With other books it's not quite so easy to identify the audience. Here are some ways to go about it.
1. Make a list of categories that define your book. Start with a broad category, then list sub-categories under that. For example, maybe you have written a mystery. There are many sub-categories of mysteries, such as cosy mysteries, hard-boiled mysteries, police procedural mysteries, etc. Just get a general sense of the category that fits your book.
2. Next, research who reads those books. Look on the Web in general for blogs about your book category. Keep a list of the addresses to these blogs so you can visit them later.
3. Take a look on Twitter and Facebook and other social media sites for pages about the category of your book and compile a list of them too.
4. Look on book sites, such as Amazon and Barnes and Noble, for the prevalence of books about your topic or genre. Read through some of the summaries of these books to find more identifying words to include in your searches.
By the time you compile these lists you will have identified your audience and have a start on how to get in touch with them through websites, blogs and social media sites.