Tuesday, January 12, 2010

Selling your book without resorting to hard-sell tactics.

If you're a writer and have a book you are trying to sell, your blog can help you in many ways. You can post the book cover on it, tell a bit about the book to entice people to purchase it and put up a buy button to seal the deal. But how do you attract potential customers to your blog?

One way to attract people to your blog is to write interesting and entertaining posts that people will want to read. By posting more than just your book, you'll attract a readership and those readers may turn into customers. So, make your blog or website about more than just selling your book.

In order to attract readers and potential customers, you might want to take advantage of social media sites, such as Twitter and Facebook, to tell readers that you have posted to your blog. On your blog:

1. Write posts that will interest those who would be interested in the topic or genre of your book.

2. Start a conversation with your readers. When you post to your blog, end the blog by asking a question or requesting a comment.

3. Go on Twitter and Facebook and tell your friends and followers that you have posted to your blog and invite them to read your latest post and comment on it.

4. Get involved in the conversation and talk through the comments and through Twitter and Facebook with those who comment on your blog.

Make your book available on your blog or website but sell it indirectly. By selling yourself through your postings and conversations with those who visit your blog, you'll go a long way in selling your book.

What are your tips on attracting attention to your book?

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