Have you ever clicked on a link in anticipation only to be greeted by a page of continuous words? It's daunting.
Most often when this happens to me, I click on something else. As bloggers we must first make our pages look inviting to readers so they won't turn away. Here are some ways to do this:
1.Write in short paragraphs of two or three sentences. This will naturally leave white space between paragraphs and the writing will look easy on the eyes.
2. Use lists within a long document to make it more approachable. Use bullets or numbers to set off the beginning of each item in your list. This makes it easy for the reader to find the next item.
3. Illustrate your writing with pictures or charts. This, also, makes it easier to read and will condense technical information into a more interesting format.
4. Be sure to edit your writing down to the concise bits that are needed to convey the information. Get rid of the rest.
Easy as that, you have a blog post that will welcome readers.