When you’re writing for the Internet, however, you need to deliver a quick, powerful message that will catch the eye of the reader. Web copy is very different than copy for print. Here are some points to keep in mind when you write for your website or blog:
1. White space. We’ve been trained to receive information in as quick a manner as possible. Be brief. Studies have shown that a visitor to your website will usually allow you four seconds to catch their attention.
That's all. If they are faced with a huge block of print in the first paragraph, they’ll move on to another site without giving you even those measly four seconds.
Get to the point and make it easy to read by creating lots of white space around your short paragraphs. Be brief, interesting and informative.
2. Choose and use powerful words when you write.
- Use action verbs rather than bland wishy-washy verbs.
- Pick descriptive and specific nouns for your sentences.
- Avoid using adjectives and adverbs as much as possible.
3. Use lists and bullets instead of solid paragraphs in writing your web content to make it easier to read.
4. Also, start out a section with a question or just the name of a topic. This will catch the eye of the reader.
5. Be sure when you write that you connect the dots. You must give the reader a complete thought. Give each blog entry a beginning, a middle, and an end, so your reader will go away satisfied and come back another day for more of your clear writing.
Effective web copy is clear and concise for readers who are most often in fast forward. Edit your copy before you post it and make sure it looks inviting and you’ll be sure to have return visitors.