When you are first setting up a blog, it's important to ask yourself why you want to blog. Your answer to that question will help you define the name and the goals and objectives of your blog.
The history behind adding the topic of blogging and changing the name of my blog to The Helpful Blogger is that for a while I've been helping people find their way around Twitter. I've done everything from helping people set up their accounts to learning how to find followers and people to follow. From that, I guess my brother decided to regard me as knowing a bit more about blogging than he does. Anyway, long story short, he sent one of his students to me when she was looking for help on how to set up a blog.
In order to help her, I decided I should test myself out and set up a blog from scratch. (I have four blogs, but I've always had someone set them up for me).
So I found myself in need of a topic for a blog. I do write lots of articles on blogging, tweeting, marketing on the Internet, etc., and do share tips with others regarding how to get going online. So it just naturally came to me that I should make this experiment useful and become The Helpful Blogger.
That says it all. I know enough to help others. I have strengths in writing, editing, blogging, tweeting, and photography. I can share information on all those. So, I have my topic for this part of my blog. The Writer's Creative Studio part of this blog will continue with the goals of helping others with writing the best fiction and non-fiction they can. The two fit nicely together.
And, I've just given you an example of what you must do first in establishing a blog. You have to determine why you want a blog and choose a burning topic you want to blog about.