Writers need to put their writing before potential readers. Life for a writer is as simple as that. There are a variety of ways to do it. Today, we are going to talk about websites and blogs.
First of all, all writers should have a blog, and most writers need a blog and a website. The difference between a blog and a website is, for the most part, that a blog is dynamic and a website is static. A blog shows the reader what the writer has to offer in his/her own words. The website tells the rest: schedules, books, how to contact; where to purchase books; etc. The website takes care of business and the blog interacts with the reader and keeps the reader interested.
Make your blog interactive. Welcome comments and interaction with the readers. Write (talk) to the reader as if he/she were sitting in your office drinking coffee. As you chat with the reader, you give out bits of your life that they wouldn’t find in an announcement about your book. In other words, engage the reader. Readers may pick up your book for the first time due to the title, the topic, the genre, etc. The reader will pick up a second book due to your voice and what he/she has learned about you.
In many cases, the title of a first book is printed in a big font and the name of the author is printed in a small font. As the author grows in popularity, so does the font that is used for the author’s name. Why? Because readers are becoming fans of you as well as your writing. A blog moves this process forward. So, use the blog to engage with the reader by letting him/her get to know you. And, use your website to tell the reader about the business of your writing.